How to screen Copywriter resumes
Copywriter roles see heavy application flow, and AI-generated resumes (ironically) often read polished but show no real voice or conversion results.
What to look for in a Copywriter resume
- Portfolio or samples showing range (ads, landing pages, emails, long-form)
- Results tied to the copy: conversion rate, click-through, revenue from a campaign
- Voice and clarity in the resume itself (it is a writing sample)
- Experience with the format or industry you need (B2B, DTC, product, brand)
Red flags
- !No samples or portfolio linked
- !Wrote copy with no format, audience, or result named
- !Flat or generic writing in the resume itself
Criteria to set for a Copywriter
Example criteria you can set and weight in SiftFirst, each scored 0 to 10 with a quote from the resume as evidence:
- Portfolio quality and range
- Conversion or performance results
- Voice and clarity in writing
- Industry or format fit
Screen your whole Copywriter pile in minutes
SiftFirst ranks every applicant against criteria you set, with a quote from each resume behind every score. You set the criteria; you decide every hire. Free to try, no signup.
Try a free screening →Copywriter screening FAQ
Should I always require a portfolio for copywriters?
Yes. The work is the proof. If there are no samples, the resume itself becomes the only writing signal, so read it closely for voice and clarity.
How do I screen for conversion copywriting versus brand?
Look for performance metrics (CTR, conversion rate, revenue) if you need direct-response copy. Brand-focused copywriters will show campaigns and tone work instead.
Related screening guides
Checking a single resume? Try the free AI Resume Detector.